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Often having people that dislike you in life is a sign that you are doing a lot right which is exactly why people don’t like you. When creating a loyalty program, it is important to make sure it is offering value to the customer and doesn’t have goals that are unrealistic and uninspiring such as „Spend £2000 on your first purchase and get a 5% discount code“. Make sure people can understand your video without hearing it – an amazing 85 percent of Facebook videos are watched without sound, according to Digiday. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. So is there a more reliable way to increase leads and sales with content? Social media remarketing, on average, will boost engagement by 3x and increase conversion rates by 2x, all while cutting your costs by a third. Use social media ads to build brand recognition and double your organic search click-through and conversion rates! For our final, and most advanced tip of them all, you’re going to combine social ads with PPC search ads on Google using RLSA. Quality Score is a metric Google uses to rate the quality and relevance of your keywords and PPC ads – and influences your cost-per-click.

A high quality score is great because you’ll get a higher ad impression share for the same budget at a lower cost per engagement. Now you need to target your paid social ads to a narrow audience that meets all three criteria using your high engagement unicorns. Super remarketing is the awesome combination of remarketing, demographics, behaviors, instagram private account hack and high engagement content. On the flip side, a low Quality Score is terrible because you’ll have a low ad impression share and a high cost per engagement. You have to pay for every user engagement (whether someone views your profile, expands your image, expands your tweet from the tweet stream, or clicks on a hashtag).